Solutions for marketing and sales teams
Coordinate campaign execution and sales follow-up.
A shared campaign workspace for marketing and sales.
Marketing can manage pages, experiments, and performance. Sales can see lead source, qualification, ownership, and follow-up status.
Marketing Leader
Manage campaigns with a consistent process.
Create branded pages, compare variants, monitor lead activity, and share campaign reporting with sales from the same workspace.
Pages
Create and publish campaign pages
Testing
Compare page variations
Reporting
Monitor campaign performance
Campaign Management
Manage campaigns from a shared workspace.
Review campaign status, page variations, lead activity, ownership, and pipeline without moving between separate reports.
Campaigns
+ newOwner · D. Kapoor
Freight Operations
Page
Published
Testing
Active
Lead routing
Connected
Pipeline
On track
Live activity
Page variation published for Freight OperationsPublished
New lead captured and assigned to an account ownerRouted
Search visibility checks completedReviewed
Campaign and lead details sent to HubSpotSynced
A
“Request a freight quote.”
PERFORMANCE · Baseline
DECISION · Keep testing
B
“Review your freight options.”
PreferredPERFORMANCE · Stronger result
DECISION · Preferred
C
“Talk with a freight specialist.”
PERFORMANCE · Comparable
DECISION · Keep testing
Page testing
Compare page variations before applying a change.
Assign visitors to defined page variants, review performance, and choose which version to use based on the results.
Consistent assignmentKeep each visitor on the same page variation during the test.
Comparable groupsDistribute eligible visitors across the selected variations.
Controlled rolloutReview the result before applying a preferred variation.
Campaign goals
Review campaign progress in a shared view.
Campaign pipeline
On track
Current campaign activity is progressing as planned.
CAMPAIGN STATUSON TRACK
Qualified leads
On track
New leads are moving through the review process.
CAMPAIGN STATUSON TRACK
Acquisition cost
Needs review
Current campaign spend requires attention.
CAMPAIGN STATUSNEEDS REVIEW